Building design strategy

Building design strategy: using design to achieve key business objectives

Section 1: Creating corporate strategy and creating design strategy
chapter 1: Design value: a framework for measurement /rThomas Lockwood
chapter 2: Analytic enhancements to strategic decision-making: from the designer's toolbox /rRavi Chhatpar
chapter 3: Corporate strategy: brining design management into the fold /rFrans Joziasse
chapter 4: Design with heart/rRobyn Waters
chapter 5: Innovation, growth, and getting to where you want to go/rRyan Jacoby and Diego Rodriguez

Section 2: Implementing design strategy : Design strategies for technology adoption/rAlonzo Canada, Pete Mortensen, and Dev Patnaik
Strategy for the real world/rKevin McCullagh
Developing tangible strategies/rLaura Weiss
Managing the evolution of Microsoft's hardware business /rAndy Cargile and Ken Fry
The best strategy is the right strategy/rSohrab Vossoughi

Section 3: Methods and integration of design strategy
The design imperative in consumer goods /rClaudia Kotchka
Visual thinking: a leadership strategy/rMark Dziersk
From lock-in to lock-out: using design to create fiercely loyal customers/rJeremy Alexis
Law mets design: transforming valuable designs into powerful assets /rJoshua Cohen
Measuring the future brand effect of graphic design /rGert Kotchka and Jos Vink
Design managers as company strategists: the power of the eighth S/rEunSook Kwon, Michael Cooper, and Joe Synan

Section 4: Cases in design strategy
chapter 17: A new airplane for a new world: the Boeing 787 Dreamliner/rJohn Barratt and Ken Down
xhapter 18: Designing for the times /rJoe Duffy and Eric Block
chapter 19: Delivering success through design: reinventing the batting helmet/rDave Franchino
chapter 20: How we developed "Communicating caterpillar: on voice"/rBonnie Briggs
chapter 21: Navigating a sea change/rLauralee Alben
chapter 22: Solving the right problem: a strategic approach to designing today's workplace/rArnold Craig Levin
About DMI

Published New York : Allworth Press, 2008

Language English

Material xiii, 257 p.

ISBN 1581156537 / 9781581156539

TS 171.4 B932 2008 C.1

TCDC Bangkok - Closed Stack2

TS 171.4 B932 2008 C.2

miniTCDC - KPRU

31	Dec 2026
1-5	Jan 2027