Book

Design thinking: integrating innovation, customer experience and brand value

by  Thomas Lockwood

Table Of Contents

  • Section 1: Design thinking methods: from innovation to integration to transpormation
  • Craig M. Vogel
  • Marty Neumeier
  • Julian Jenkins
  • Heather M.A. Fraser
  • Kevin Clark and Ron Smith
  • Rachel Cooper, Sabine Junginger, and Thomas Lockwood
  • Brigitte Borja de Mozota
  • Thomas Lockwood chapter 1: Notes on the evolution of design thinking: a work in progress chapter 2: The designful company chapter 3: Creating the right environment for design chapter 4: Designing business: new models for success chapter 5: Unleashing the power of design thinking chapter 6: Design thinking and design management: a research and practice perspective chapter 7: The four powers of design: a value model in design management chapter 8: Transition: becoming a design-minded organization
  • Section 2: Value: building brands, by design
  • Jerome Kathman
  • Mark Gobe
  • Tony Kim
  • Erik Roscam Abbing and Christa van Gessel
  • Phil Best chapter 9:Building leadership brands by design chapter 10: Let's brandjam to humanize our brands chapter11: Bringing the future into global brand chapter 12: Brand-driven innovation chapter 13: Branding and design innovaiton leadership: what's next?
  • Section 4: Meaning: creating customer experiences that matter
  • Chris Rockwell
  • David W. Norton
  • David Lemley
  • Jesse James Garrett
  • Judi Jacobs and Jeff Hackett
  • chapter 19: The mathematics of brand satisfaction chapter 20: Will meaningful brand experiences disrupt your market? chapter 21: The road to authentic brand is jittered with design chapter 22: Customer loyalty and the elements of user experience chapter 23: Experiential design drives and established brand About DMI
  • Section 3: Influence: the hidden importance of service design
  • Roberto M. Saco and Alexis P. Goncalves
  • Lavrans Lovlie, Chris Downs, and Ben Reason
  • Mark Jones and Fran Samalionis
  • Chris bedford and Anson Lee
  • Brian Gillespie chapter 14: Service design: and appraisal chapter 15: Bottom-line experiences: measuring the value of design in service chapter 16: From small ideas to radical service innovation chapter 17: Would you like service with that? chapter 18: Service design via the global web: global companies serving local markets

Subject

Industrial design / Product design

Details

Published New York, NY : Allworth Press, 2010
Language English
Material xvii, 285 p.
ISBN 1581156685 / 9781581156683
Location
TS 171.4 D457 2010 C.4
TCDC Bangkok - Closed Stack2
TS 171.4 D457 2010 C.3
miniTCDC - RMUTI
TS 171.4 D457 2010 C.2
miniTCDC - RMUTI Surin
TS 171.4 D457 2010 C.1
TCDC Chiang Mai - General Collection

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