Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R&D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'

• The knowledge funnel : how discovery takes shape
• The reliability bias : why advancing knowledge is so hard
• Design thinking : how thinking like a designer can create sustainable advantage
• Transforming the corporation : the design of Procter & Gamble
• The balancing act : how design-thinking organizations embrace reliability and validity
• World-class explorers : leading the design-thinking organization
• Getting personal : developing yourself as a design thinker