Book

Art direction explained, at last!

by  Steven Heller / Veronique Vienne

Table Of Contents

  • Section three: Auto art direction
  • Dimitri Jeurissen, Base: Brussels, Belgium
  • Christoph Niemann & Nicholas Blechman: New York
  • Eike Konig, Hort: Berlin, Germany
  • Vince Frost: Sydney, Australia
  • John Fulbrook III: New York, NY, USA
  • Sylvia Tournerie & Gilles Poplin: Paris, France
  • Tim Hossler: Miami Beach, Florida, USA
  • Khoi Vinh: New York, NY, USA
  • Ross MacDonald: Newtown, connecticut, USA
  • Debbie Millman: New York, NY, USA
  • Peter Buchanan-Smith: New York, NY, USA
  • Vincent Perrottet: Saron-sur-Aube, France
  • Laurie Rosenwald: Gothenburg, Sweden
  • Art Director Nomenclature
  • Thomas Porostocky
  • Job Listings
  • A historical quiz Art direction? gathering people directing people The illustrator's guide to art direction The creative process Thoughts from Sydney Once upon a time... Editorial design and typography 16 Notes on life as a museum art director Art direction goes digital Art directing myself What's the next new thing in bottled water? Glossary Life, liberty, and the pursuit of happiness Art direcors I have known, loved, respected, and reviled Section four: Nuts and bolts
  • What do we call ourselves? Handy art director sayings What and where All of the above
  • A Fable/Preamble: "I Am An Art Director," said the fox, Brian Collins
  • Introduction: Two authurs talk art direction
  • Foreword: Art direction Beckons
  • Preface: To be an art director, you must have...
  • Section one: What is an art director?
  • Art direction: What makes a great art director?
  • Tom Bodkin: Confessions of A GAD
  • Photography: Picture magazine revolution
  • Typography: Talking type 1930 style
  • Illustration: Pastiche-The thin line between right and wrong
  • Editing: The art director as editor
  • Test: Take the art director test
  • Section two: Creative tension 101 (What makes art direction work)
  • The theatrics of scale: case stutdy: The Drawbridge
  • The value of multiple entry points: case study: McSweeney's quarterly concern
  • The alluring art of allure: case study: Kiehl's cosmetic packages
  • The rewards of black-and-white: case study: Lloyd Ziff's travel photography
  • The use of parallel narratives: case study: Robert Delpire's Les Americains
  • The panache of DOO-DADS: case study: Gail Anderson's Posters
  • The impact of strikethroughs: case study: Paul Sahre's tolerance poster
  • The power of the diagonal: case study: Peter Knapp's Courreges Spread, Elle Magazine, 1965
  • The difference between what and how: case study: Rmn.fr Website, designed by Vier5

Subject

Management / Art direction / Commercial art

Details

Published London : Laurence King, 2009
Language English
Material 256 p.
ISBN 9781856696241
Location
Showcase related - Wes Anderson
miniTCDC - CRRU

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