Book

Visual language for designers: principles for creating graphics that people understand

by  Connie Malamed

Description

"This book promotes user-centric graphics by exploring simple design principles that are based on the way viewers understand and learn from visual information. The purpose is to encourage graphic designers to communicate more effectively and accurately with images. Using a compilation of imaginative visuals from professional and student artists, the author will elaborate on these principles: organize the visual structure; reduce realism; make the abstract concrete; direct the eye; and support graphics with text." --publisher

Table Of Contents

  • An explanation of how we process visual information
  • Organize for perception
  • Features that pop out
  • Texture segregation
  • grouping
  • Direct the eyes
  • Position
  • Emphasis
  • Movement
  • Eye gaze
  • Visual cues
  • Reduce realism
  • Visual noise
  • Silhouettes
  • Iconic forms
  • Line Art
  • Quantity
  • Make the abstract concrete
  • Big-picture views
  • Data displays
  • Visualization of information
  • More than geography
  • Snapshots of time
  • Clearify complexity
  • Segments and sequences
  • Specialized views
  • Inherent structure
  • Charge it up
  • Emotional salience
  • Narratives
  • Visual metaphors
  • Novelty and humor

Subject

Commercial art / Graphic arts / Visual communication

Details

Published Beverly, Mass. : Rockport, 2009
Language English
Material 240 p.
ISBN 1592535151 / 9781592535156
Location
TCDC Bangkok - Closed Stack

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