Book

Typography essentials: 100 design principles for working with type

Also Known As: 100 design principles for working with type

by  Ina Saltz

Table Of Contents

  • Introduction
  • The letter
  • Using letter as form
  • Using counter spaces as from
  • Letter form details
  • Emotional content implied by the text
  • Historical connotation
  • Considering the medium
  • Honoring dignity
  • The handmade solution
  • Being expressive
  • Staying neutral
  • Considering background contrast
  • Emphasis using weight
  • Emphasis using contrasting weights
  • Emphasis using size
  • Emphasis using contrasting size
  • Proper smart quotes
  • The hyphen, the en dash, and the em dash
  • High contrast in reverse
  • Extreme scaling
  • Heavy flourishes
  • Thinking like a typesetter
  • Using display versions
  • Using numbers
  • Dingbats and pictograms
  • Theory of relativity I
  • The paragraph
  • - Invisible typography
  • Highly evident typography
  • Less is more
  • More is more
  • Letter spacing and word spacing
  • Hyphenation and justification
  • Tracking guidelines
  • The "color" of the type
  • Considering typographic mass
  • Pattern, gradation, and texture
  • Basic leading principles
  • Optimum line lengths
  • Increasing leading
  • Tightly stacked lines
  • Indicating paragraphs
  • Initial caps and drop caps
  • Opening paragraphs
  • Orphans and widows
  • "Rivers" of space
  • Eschew decorative type
  • Celebrate decorative type
  • Text overlapping images
  • Text overlapping text
  • The text block effect
  • Theory of relativity III
  • The page
  • Legibility, legibility, legibility
  • Legibility taking a back seat
  • Limiting typefaces
  • One type family
  • Six necessary typefaces
  • A need for every typeface
  • Text typefaces versus display typefaces
  • Organized entry points
  • Systematizing hierarchy
  • Using justified type
  • Using flush-left, rag-right type
  • Using centered, asymmetrical, and flush-right type
  • The multicolumn text grid
  • The uneven text grid
  • Typographic "furniture"
  • Decks, callouts, and pull quotes
  • The "birth and death" of the text
  • Chaos versus order
  • Commentary, maginalia, and alternate languages
  • Tables and charts
  • Navigational devices
  • Margins and gutters
  • Framing the text
  • Floating in space
  • Theory of relativity IV
  • Contributors index
  • About the author
  • Acknowledgments
  • The word
  • A "bad" typeface?
  • Typographic abominations
  • Hierarchy using position
  • Hierarchy using size
  • Hierarchy using weight
  • Hierarchy using color
  • Hierarchy using contrast
  • Hierarchy using orientation
  • Hierarchy using special effects
  • To kern or not to kern
  • Type as image
  • Three-dimensional type
  • Repetition
  • Deconstructed type
  • Vertical stacking
  • See the shape
  • Using cases
  • The rule of three typefaces
  • Mixing many typefaces
  • Mixing type using contrast, weight, or color
  • Mixing typefaces using historical compatibility
  • Familiarity breeds legibility
  • Properly weighted small caps and fractions
  • Using the right type
  • Theory of relativity II

Subject

Graphic design (Typography) / Type and type-founding

Details

Published Beverly, Mass. : Rockport Publishers, 2009
Language English
Material 208 p.
ISBN 1592535232 / 9781592535231
Location
Z 246 S179 2009 C.1
TCDC Bangkok - Closed Stack
Z 246 S179 2009 C.2
miniTCDC - PBRU

Related To This Item

สื่ออื่นๆ ที่เกี่ยวข้อง

You May Also Like

แนะนำสื่ออื่นๆ ที่น่าสนใจ

Your Recent Views

สื่ออื่นๆ ที่คุณเพิ่งดู