Book
A smile in the mind: witty thinking in graphic design
Also Known As: Witty thinking in graphic design
Table Of Contents
- The case for wit
- What wit is
- What wit can do
- Wit at first hand
- The moment
- Danger
- Answering objections
- What clients say
- Different types of wit
- Pairs
- Ambiguity
- Substitution
- Addition
- Modification
- Missing link
- Homage
- Trompe l’oeil
- Puns and rebuses
- Taking it literally
- Expectations confounded
- Incongruity
- Economy
- Coincidence
- Shift: time
- Shift: scale
- Shift: view
- Alphabet
- The face
- Transformations
- Series of twists
- Items that use wit
- Self-promotion
- Invitations and announcements
- Direct mail
- Christmas cards
- Calendars
- Posters
- Letterheads
- Identity marks
- Packaging
- Signs and environmental graphics
- Annual reports
- Information graphics
- Technical literature
- Businesses that use wit
- Photography
- Arts and leisure
- Transport and travel
- Retailing
- Media and publishing
- Charities
- Education
- Health and medical
- Manufacturing
- Financial services
- High technology
- The law
- Life and death
- Witty designers ‘How I got the idea’
- Saul Bass
- Michael Bierut
- R O Blechman
- Peter Brookes
- Aziz Cami
- Philip Carter
- Ivan Chermayeff
- Seymour Chwast
- Shaun Dew
- Lou Dorfsman
- Alan Fletcher
- Shigeo Fukuda
- Abram Games
- Milton Glaser
- John Gorham
- Steve Guarnaccia
- George Hardie
- Mary Lewis
- John McConnell
- Marcello Minale & Brain Tattersfield
- Woody Pirtle
- Paul Rand
- Lynn Trickett & Brian Webb
- Niklaus Troxler
- Yarom Vordimon
- Teaching wit-Ray Gregory
Subject
Themes, motives / Pictorial works / Commercial art / Wit and humor / Graphic arts
Details
Published
London : Phaidon Press, 2006
Language
English
Material
240 p.
ISBN
0714838128 / 9780714838120
Location
TCDC Bangkok - Closed Stack
TCDC Chiang Mai - General Collection
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