Book

The complete graphic designer: a guide to understanding graphics and visual communication

by  Ryan Hembree

Table Of Contents

  • Introduction
  • Design for communication
  • Graphic design is not art
  • Graphic design is not the same as commercial art
  • Graphic design is visual communication
  • Semiotics
  • Depth of meaning
  • Perceiving visual messages
  • The communicative quality of color
  • The role of design in everyday life
  • The design process
  • Research
  • Developing the creative brief
  • Concept development
  • Selling the idea
  • Executing the concept or idea
  • Keeping a design process record
  • Page layout and design
  • The Grid
  • Page elements
  • Visual hierarchy
  • Common design jobs
  • Client considerations
  • Advertisements
  • Printed collateral
  • Invitation design
  • Posters
  • Brochure design
  • Publication design
  • Annual reports
  • Catalog design
  • Corporate identity
  • An identity is not a brand
  • Identity design considerations
  • Components of an identity program
  • Branding
  • The importance of branding
  • Branding basics
  • Defining the brand's audience
  • Brand components
  • Package design
  • Branding in the retail environment

Subject

Commercial art

Details

Published Gloucester, Mass. : Rockport, 2006
Language English
Material 192 p.
ISBN 1592532594 / 9781592532599
Location
NC 997 H487 2006 C.1
TCDC Bangkok - Closed Stack
NC 997 H487 2006 C.2
In Process - TCDC Bangkok Transit

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