Book

Packaging design

by  Bill Stewart

Table Of Contents

  • Packaging in the post-modern era
  • Social and economic changes
  • Technological advances
  • Retailing
  • Changes in design practice
  • Defining market sectors
  • Identifying aspirations
  • Techniques for researching target audiences
  • Preparing mood boards that work
  • Materials
  • Surface decoration
  • Colour
  • Typography
  • Photography and illustration
  • Understanding the brief
  • Marking research relevant
  • Sources of inspiration
  • Ways of working-concept grneration
  • Presenting concepts
  • Selecting and discarding design candidates
  • Developing concepts
  • Mock-ups and models
  • Presenting recommended design
  • What is a brand?
  • Brand types and brand values Branding through shape and sound
  • Working with logos
  • Creating brands, sub-brands and brand extensions
  • Enviromental impact-fact and fiction
  • Issues of age, gender, sexuality and ethnicity
  • Corporate responsibility
  • The future of packaging design
  • Design consultancies
  • Packaging manufacturing
  • Brand owners
  • Down the line…

Subject

Design / Packaging / Commercial art

Details

Published London : Laurence King, 2007
Language English
Material 224 p.
ISBN 1856695255 / 9781856695251
Location
TS 195.4 S849 2007 C.1
TCDC Bangkok - Closed Stack
TS 195.4 S849 2007 C.2
miniTCDC - UBU

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