Book

Packaging design: successful product branding from concept to shelf

by  Marianne Rosner Klimchuk / Sandra A Krasovec

Table Of Contents

  • Accounting for the past
  • Defining packaging design
  • The stakeholders
  • Design fundamentals
  • Typography
  • Communicating with color
  • Communicating with imagery
  • Structures and materials
  • Planning for production
  • The design process
  • Considering the environment
  • Understading legal issues

Subject

Design / Packaging

Details

Published Hoboken : J. Wiley & Sons, 2006
Language English
Material x, 262 p.
ISBN 047172016X / 9780471720164
Location
TCDC Bangkok - Closed Stack
TCDC Chiang Mai - General Collection

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