Book

Harvard business review on doing business in China

Table Of Contents

  • The great transition
  • The Chinese negotiation
  • The hidden dragons
  • Short-term results: the litmus test for success in china
  • Entering china: an unconventional approach
  • To reach China’s consumers, adapt to Guo Qing
  • Trouble in paradise
  • The forgotten strategy
  • About the contributors

Subject

Commerce / Commercial policy / International business enterprises / Business enterprises, Foreign / Investments, Foreign / China

Details

Published Boston, Mass : Harvard Business School Pub., 2004
Language English
Material 204 p.
ISBN 1591396387 / 9781591396383
Location
TCDC Bangkok - Closed Stack2
TCDC Khon Kaen - Closed Stack

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