Book

Hobbyist knowing in product development: Desirable objects and passion for sports in Suunto Corporation

by  Tanja Kotro

Table Of Contents

  • Introduction
  • ”what is close to your heart follows you to work”
  • Cultural perspective
  • Post-fordist production and cultural turn(S)
  • Desirable products
  • Self-reflexive subjects and the trend towards delf-observation
  • Research question and the structure of the book
  • Method and data
  • Method
  • Data: selection of interviewees
  • Interview and research procedures
  • Other data and procedures
  • Suunto-from military compasses to sports instruments
  • History, business and markets
  • Organization
  • A company on the threshold of new markets
  • Empirical study: different perspectives on product development
  • Descriptions of users: a marketing perspective
  • The role of the media in product development
  • Testing marketing concepts on users
  • The product development engineers’ perspective
  • New niches, new design concepts
  • Towards sports
  • Tests and studies for R&D
  • The designer’s perspective
  • Summary of marketing, R&D and design perspectives
  • Techiques of user representation
  • Explicot techniques
  • implicit techniques
  • Explicit and Implicit techniques: suunto
  • Knowing more than is said
  • Shared ideas in product development
  • Developing the concept of hobbyism: the personal in product development
  • Doing sports
  • Bringing sports to the surface in discussions
  • Turning sports into an explicit strategy: the hobbyist view of an organization
  • Sports an strategy in marketing communications
  • Developing the concept of hobbyist knowing
  • Knowing as action
  • Knowing “in Situ”
  • Consequences of hobbvist knowing
  • The invention of hobbyism and hobbyist knowing
  • Conclusions
  • References and literature
  • Summary

Subject

Innovation / Product development

Details

Part of Series Publication series of the University of Art an Design Helsinki
Published Helsinki, Finland : Taideteollinen korkeakoulu, 2005
Language English
Material 205 p.
ISBN 9515581680
Location
TS 176 K875 2005 C.1
TCDC Chiang Mai - General Collection

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