Book

Semantic transformation in design: communicating strategic brand identity through product design references

by  Toni-Matti Karjalainen

Table Of Contents

  • Strategic brand and design representations
  • Approach used for researching semantic transformation in design
  • Designing revolution - Volvo case
  • Definitely yours - Nokia case
  • Safe shoulders and personal faces - brand references in product design
  • Conclusions

Subject

Design / Visual communication

Details

Part of Series Publication series of the University of Art an Design Helsinki
Published Jyvaskyla, Finland : Gummerus Kirjapaino Oy, 2006
Language English
Material 271 p.
ISBN 9515581567
Location
NC 1001.6 K184 2006 C.1
In Process - TCDC Bangkok Transit

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