Book

Brand strategy: "Landor associates" case study

Also Known As: Brand strategy / Landor

by  Ken Ozawa

Table Of Contents

  • Walter landor and his words
  • Brand strategy case study vol.1
  • Transportation
  • ENEOS
  • BP
  • JAL (Japan airlines)
  • bmi (British midland)
  • Delta (Delta airlines)
  • Song
  • Finance & communication & service & technology
  • UFJ (United financial of Japan)
  • Japan post
  • FedEx
  • NTT communications
  • France telecom
  • GE
  • Microsoft
  • Design approach of landor associates
  • Design approach
  • Products are made in the factory, but brands are built in the mind
  • Research and communication
  • Corporate branding
  • Consumer branding
  • Enviromental branding
  • Localization design
  • Discussion meeting : "Landor talks about Landor"
  • Landor Associates strategy
  • Customer journey
  • Brand universe
  • Brand strategy case study vol.2
  • Retail & food & beverage
  • AEON
  • Mercian
  • Evian
  • Kellogg's
  • Unicharm
  • Institutions & service
  • Tokyu hotels (Tokyu hotel group)
  • Hong Kong
  • Motomachi (town of Motomachi)
  • NAGANO Olympic
  • Entertainment
  • KONAMI
  • TV Tokyo
  • Batelco
  • Colophone

Subject

Commercial art / Brand name products

Details

Published Tokyo : P.I.E., 2004
Language English
Material 174 p.
ISBN 4894443511
Location
NC 997 B8173 2004 C.1
TCDC Bangkok - General Collection
NC 997 B8173 2004 C.2
TCDC Bangkok - Closed Stack

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