Book

Basics of design: layout and typography for beginners

by  Lisa Graham

Table Of Contents

  • Before you begin to design
  • Decide what you want to say
  • Decide who your audience is
  • Pick a design format
  • Hints for effective copywriting
  • Quick guide to design principles
  • An overview of the design process
  • Emphasis
  • Why use emphasis?
  • Decide what is most important
  • Emphasis techniques
  • Emphasis examples
  • Too much of a good thing
  • Advanced page analysis
  • Advanced page analysis: Emphasis
  • Contents
  • Contrast
  • Why use contrast?
  • Contrast examples
  • Advanced page analysis: contrast
  • Balance
  • Why use balance?
  • Symmetrical versus asymmetrical balance
  • A word about proportion
  • Balance examples
  • Advanced page analysis: balance
  • Advanced page analysis: balance
  • Alignment
  • Use alignment to improve your designs
  • Text alignment
  • Group related elements
  • Alignment examples
  • Advanced page analysis: alignment
  • Repetition
  • Unity and gestalt
  • Repetition examples
  • Too much of a good thing
  • Advanced page analysis: repetition
  • Flow
  • What is flow?
  • Verbal flow
  • Visual flow
  • Flow examples
  • Advanced page analysis: flow
  • Images
  • Images add impact
  • Photographs
  • Illustrations
  • A word about clip art
  • Type as image
  • Dingbats
  • Visual rules of image use
  • Exercises
  • Color
  • Getting started with color
  • The secret messages of color
  • Color and computers
  • Color examples
  • Tips for using color
  • Overview of technical terms
  • Basic type terms
  • Type anatomy
  • Typefaces
  • Type styles and type families
  • Type sizes
  • Weight
  • Letterspacing, leading, and word spacing
  • Type alignments
  • Line length
  • Categories of type
  • Font software formats
  • A Few simple type rules
  • Use plenty of contrast
  • Emphasis again
  • Keep your typeface choices simple
  • Avoid conflict
  • Type combinations that work
  • Type usage guidelines
  • Focus On?
  • Stationery sets
  • Logos and logotypes
  • Flyers
  • Banners
  • Posters
  • Newsletters
  • R?sum?s
  • Book jackets
  • CD covers and labels
  • Tools and resources
  • Critique guide
  • Typical design tools and Ttechnology
  • Desktop publishing software
  • Clip art and type sources
  • Useful books and magazines

Subject

Layout (Printing) / Graphic design (Typography)

Details

Published Clifton Park, N.Y. : Thomson Delmar Learning, 2005
Language English
Material xiv, 305 p.,
ISBN 1401879527
Location
Z 246 G7399 2005 C.1
miniTCDC - RMUTK

Related To This Item

สื่ออื่นๆ ที่เกี่ยวข้อง

You May Also Like

แนะนำสื่ออื่นๆ ที่น่าสนใจ

Your Recent Views

สื่ออื่นๆ ที่คุณเพิ่งดู