Book
Advertising by design: creating visual communications with graphic impact
Table Of Contents
- A brief history of advertising
- The biz: structure, strategy, and the creative brief
- Thinking critically and creatively, and getting started
- The big idea
- Ad categories
- Expression: make 'em laugh, make 'em cry
- Graphic impact: design principles
- The design of advertising and expressive typography
- Flexibility: the ad campaign and creativity
- Copy
- Beyond print media: television commercials, interactive media, and guerilla advertising
Subject
Advertising / Creative ability in business
Details
Published
Hoboken : J. Wiley & Sons, 2004
Language
English
Material
xii, 244 p.
ISBN
0471428973
Location
TCDC Bangkok - Closed Stack
TCDC Bangkok - Closed Stack2
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