Book

Designing brand identity: a complete guide to creating, building, and maintaining strong brands

by  Alina Wheeler

Table Of Contents

  • Brand identity ideals
  • Brand identity fundamentals
  • Research and analysis
  • Creating strategy
  • Designing brand identity
  • Building brand identity
  • Managing assets
  • Case studies
  • Evolution
  • Merger
  • Creating the new

Subject

Design / Brand name products / Marketing Management / Brand name products / Trademarks / Advertising

Details

Published Hoboken, NJ. : John Wiley & Sons, 2003
Language English
Material v, 229 p., 8 p. of plates
ISBN 0471213268 / 9780471213260
Location
HD 69 .B7 W562 2003 C.1
TCDC Bangkok - Closed Stack
HD 69 .B7 W562 2003 C.2
TCDC Bangkok - Closed Stack2

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