Book
Design basics index
Table Of Contents
- Composition
- Placement and divisions, intro
- Principle of unequal spacing
- Multiple point placement
- Visual agreement
- Line placement
- The horizon line
- Multiple line placement
- Line and point placement, example
- Dynamic spacing makeover
- Static placement
- The golden section
- Dimension and fold considerations
- Commentary : rules rule, or do they?
- Grouping intro
- Simple associations
- Visual and thematic accociations
- Grouping makeover
- Disconnect
- Harmony, intro
- Repetition
- Visual echo
- Thematic reference
- Harmony workshop
- Commentary : hierarchy
- Emphasis, intro
- Visual hierarchy
- Relativity
- Size relationships
- Decisive presentation
- Dimension
- Color and value accent
- Softening contrast
- Alignment, intro
- Alignment basics, samples
- Alignment don’ts
- Strict alignment, with exceptions
- Loosened alignment
- Alignment realities
- Opportunistic placement
- Grid systems
- Grid samples
- Commentary : evaluation
- Flow, intro
- Directing the eye
- Stationery flow
- Flowing across the gutter
- Poor gutter jumping
- Right, left, up, down
- Flow, outside in
- Circulating flow, bridging elements
- Trapped space
- Interrupting flow
- Composition evaluation
- Components
- Shape workshop, intro
- Tools
- Shape terms
- Variances : Shapes and forms
- Variances : color/value
- Variances : texture
- Variances L size
- Real world relevance
- Constructions : shape altering
- Constructions : compositions
- Constructions : repetition
- Constructions : pattern
- Treatments : style and volume
- Treatments : action and presentation
- Commentary : be different
- Icons, intro
- Image and icon
- Selection
- Simplification
- Shapefitting
- Intuition and practicality
- Practical considerations
- Logo and color exploration
- Supporting elements, intro
- Linework
- Linework variations
- Border elements
- Backdrop
- Type over backdrop
- Text block over backdrop
- Visual glue
- Commentary : clip art
- Using images, intro
- Displaying images
- Cropping
- Alernative croppings
- Edge treatments
- Photoshop makeovers
- Combining illustration styles
- Banking images
- Commentary : rationalization
- Color, intro
- Difinitions
- Process color printing
- Spot color and RGB
- Creating palettes
- Exploring variations
- Borrowing color
- Budgeting color
- Thematic palettes
- Power in simplicity
- Feding the imagination
- Comentary : keep cool
- Typography, intro
- Type love
- Type terms
- Font categories
- Large font families
- Legibility
- Text-block readability
- Text alignment
- Leading and letterspacing
- Initial caps and paragraphs
- Emphasizings type elements
- Columns
- Subheads
- Headline treatments
- Typographic don’ts
- Combining fonts
- Character and spacing alternatives
- Graphics with text
- Typography exerciese
- Commentary : presentation prep
- Component evaluation
- Concept
- Defined, discussed
- Conveyance, intro
- Noting conveyance
- Conveyance at work
- Combining conveyances
- Agreement
- Common aim
- Compounding conveyance
- Typographic play
- Conveyance exercises
- Theme, intro
- Warmth, welcome
- Shock value
- Mischief
- Human element
- Juxtaposition
- Caprice
- Nostalgia
- Practicality
- Variety-within-unity
- Commentary : working together
- The creative process, intro
- The creative process
- Concept evaluation
- Commentary : your portfolio
Subject
Handbooks, manuals, etc / Graphic arts
Details
Published
Cincinnati, Ohio : How Design Books, 2004
Language
English
Material
359 p.
ISBN
1581805012
Location
TCDC Bangkok - Closed Stack
miniTCDC - NSTRU
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