Book

Creativity in product innovation

by  Jacob Goldenberg / David Mazursky

Table Of Contents

  • Codes of product revolution - a source for ideation
  • Revisiting the view of creativity
  • A review of popular creativity enhancement methods
  • The attribute dependency template
  • The forecasting matrix
  • The replacement template
  • The displacement template
  • The component control template
  • Templates in advertising
  • Further background to the template theory
  • Demarcating the creativity templates
  • The primacy of templates in success and failure of products

Subject

Management / Product management / Marketing

Details

Published Cambridge [England] ; New York : Cambridge University Press, 2000, [2004]
Language English
Material xiii, 224 p.
ISBN 0521002494
Location
HF 5415.15 G6188 2004 C.1
TCDC Bangkok - Closed Stack
HF 5415.15 G6188 2004 C.2
TCDC Bangkok - Closed Stack2

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