Book

Universal principles of design: 100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

by  William Lidwell / Kritina Holden / Jill Butler

Table Of Contents

  • 80/20 rule
  • Accessibility
  • Advance oganizer
  • Aesthetic-usebility effect
  • Affordance
  • Alignment
  • Archetypes
  • Attractiveness bias
  • Baby-face bias
  • Chunking
  • Classical conditioning
  • Closure
  • Cognitive dissonance
  • Color
  • Common fate
  • Comparison
  • Confirmation
  • Consistency
  • Constancy
  • Constraint
  • Control
  • Convergence
  • Cost-benefit
  • Defensible space
  • Depth of processing
  • Development cycle
  • Entry point
  • Errors
  • Expectation effect
  • Exposure effect
  • Face-ism ratio
  • Factor of safety
  • Feedback loop
  • Fibonacci sequence
  • Figure-ground relationship
  • Fitts' law
  • Five hat racks
  • Flexibility-usability tradeoff
  • Forgiveness
  • Form follows function
  • Framing
  • Garbage in-garbage out
  • Golden ratio
  • Good continuation
  • Gutenberg diagram
  • Hick's law
  • Hierarchy
  • Hierarchy of needs
  • Highlighting
  • Iconic representation
  • Immersion
  • Interference effects
  • Inverted pyramid
  • Iteration
  • Law of Prgnanz
  • Layering
  • Legibility
  • Life cycle
  • Mapping
  • Mental model
  • Mimicry
  • Mnemonic device
  • Modularity
  • Most average facial appearance effect
  • Normal distribution
  • Ockham's Razor
  • Operant conditioning
  • Orientation sensitivity
  • Performance load
  • Performance-preference tradeoff
  • Picture superiority effect
  • Progressive disclosure
  • Prospect-refuge
  • Prototyping
  • Proximity
  • Readability
  • Recognition over recall
  • Redundancy
  • Rule of thirds
  • Satisficing
  • Savanna preference
  • Scaling fallacy
  • Self-similarity
  • Serial position effects
  • Shaping
  • Signal-to-noise ratio
  • Similarity
  • Storytelling
  • Structural forms
  • Symmetry
  • Threat detection
  • Three-dimensional projection
  • Top-down lighting bias
  • Uncertainty principle
  • Uniform connectedness
  • Visibility
  • Von restorff effect
  • Waist-to-hip ratio
  • Wayfinding
  • Weakest link

Subject

Dictionaries / Design

Details

Published Gloucester, Mass. : Rockport, 2003
Language English
Material 216 p.
ISBN 1592530079
Location
TCDC Bangkok - Feature Books - Product Design
miniTCDC - BUU

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