The aim of this book is to provide an introduction to the important area of research in graphic design practice, and explain the key terms and theories that form the basis of design thinking. Visual research features a range of previously unseen case studies which help the reader to understand how the use of research methods can form the basis of a rigorous and effective approach to visual communication and design problem solving

• Chapter 1 :Why and how?: The role of research in graphic design
• Case study 01: A transferable research method
• Key concepts: The designer as author
• Chapter 2: Methods: ways of thinking: Analysis and proposition
• Case study 02:Mapping meaning
• Case study 03: I love you
• Key concepts: Structuralism and semiotics
• Chapter 3: Visual research: Theoretical and practical models
• Case study 04: Full English
• Key concepts: Rubbish Theory
• Chapter 4: Andience and message: Two-way communication
• Case study 05: The graphic score
• Case study 06: Fonik-a phonetic system
• Key concepts: Post-structuralism
• Chapter 6: Process and materials: Marking meaning

• Case Study 07: Temporality in stoker's Dracula
• Case study 08: European postage stamp design
• Key concepts: Modernism and postmodernism
• Chaptem 6: Synthesis: Research and production
• Case study 09: Language and text
• Glossary of terms
• Further resources