The power of moments: why certain experiences have extraordinary impact

by  Chip Heath / Dan Heath


"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why 'we feel most comfortable when things are certain, but we feel most alive when they're not.' And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and 45 minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck -- but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences."--Dust jacket flap

Table Of Contents

  • Defining moments ; Thinking in moments
  • Elevation. Build peaks ; Break the script
  • Insight. Trip over the truth ; Stretch for insight
  • Pride. Recognize others ; Multiply milestones ; Practice courage
  • Connection. Create shared meaning ; Deepen ties ; Making moments matter
  • Want more?


Leadership / Success / Experience / Emotions


Published New York : Simon & Schuster, 2017
Language English
Material 307 p.
ISBN 1501147765 / 9781501147760
TCDC Bangkok - General Collection
TCDC Commons W District – General Collection

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