Book

Brand. balance. / brand documentary magazine: Michelin guide

Also Known As: Brand documentary magazine / B magazine / Michelin guide

by  Suyong Joh / Jaewoo Seo / Yeongmin Adriana Kim

Description

Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide

Subject

Design / Management / History / Guidebooks / Branding (Marketing) / Restaurant

Details

Published Seoul : Joh & Company, 2017
Language English
Material 137 p.
ISBN 9791160360141
Location
In Process - TCDC Bangkok Back Office

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