Book
Brand. balance. / brand documentary magazine: Michelin guide
Also Known As: Brand documentary magazine / B magazine / Michelin guide
Description
Conceived in France in 1900 by tire company Michelin to encourage automobile traveling and thus the sales of Michelin tires, restaurant guidebook Michelin Guide has been a leader in popularizing gourmet culture for over a century. Preserving tradition while inspiring young chefs and providing a consistent reference point for diners of all backgrounds, the Michelin Guide today serves as the premier arbiter of restaurants, sparking media excitement and frenzy in cities worldwide
Subject
Design / Management / History / Guidebooks / Branding (Marketing) / Restaurant
Details
Part of Series
Brand documentary magazine ;
Published
Seoul : Joh & Company, 2017
Language
English
Material
137 p.
ISBN
9791160360141
Location
TCDC Bangkok - Feature Books - Brand Balance
TCDC Khon Kaen - General Collection
TCDC Commons Seacon - General Collection
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