Book
Chutzpah & Chutzpah: Saatchi & Saatchi : the insiders' stories
Also Known As: Chutzpah and Chutzpah / Saatchi & Saatchi : the insiders' stories
Description
Name the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into the remarkable Saatchi brothers, and their fearless and unorthodox approach to business
Subject
History / Advertising agencies
Details
Published
London : Michael O'Mara Books, 2017
Language
English
Material
xi, 195 p.
ISBN
1782436588 / 9781782436584
Location
TCDC Bangkok - Closed Stack2
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