Book

Chutzpah & Chutzpah: Saatchi & Saatchi : the insiders' stories

Also Known As: Chutzpah and Chutzpah / Saatchi & Saatchi : the insiders' stories

by  Richard Myers / Simon Goode / Nick Darke

Description

Name the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. Chutzpah & Chutzpah tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. With a title that captures the essence of the company's approach to business, this book provides an invaluable insight into the remarkable Saatchi brothers, and their fearless and unorthodox approach to business

Subject

History / Advertising agencies

Details

Published London : Michael O'Mara Books, 2017
Language English
Material xi, 195 p.
ISBN 1782436588 / 9781782436584
Location
TCDC Bangkok - New Arrival (Books)

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