How to write a business plan

by  Brian Finch


Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan -- from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. It also offers advice on how to present your management skills and experience and how to effectively communicate your strategic vision. The fifth edition includes new information on crowd funding, online retailing, and digital marketing, and producing cash and profit forecasts

Table Of Contents

  • The structure of the plan
  • Summary
  • The business background
  • The market
  • Operations
  • Management
  • The proposal
  • The forecast
  • Financial information
  • Risks
  • Legal issues and confidentiality
  • Selling your business
  • Improve performance with a business plan
  • Using business plans for bidding


Planning / Business planning / Business writing / New business enterprises / Small business


Part of Series Creating success
Published London : Kogan Page, 2016,
Language English
Material viii, 180 p. ;
ISBN 0749475692 / 9780749475697
TCDC Bangkok - General Collection
In Process - TCDC Commons W District Back Office

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