Book
Brand. balance. / brand documentary magazine: Porsche
Also Known As: Brand documentary magazine / B magazine / Porsche / Magazine B
Description
Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market
Subject
Design / Management / History / Branding (Marketing) / Porsche automobiles
Details
Part of Series
Brand documentary magazine ;
Published
Seoul : Joh & Company, 2018
Language
English
Material
132 p.
ISBN
9791160360486
Location
TCDC Bangkok - Recommended collection - Magazine B
TCDC Chiang Mai - Serials Collection
TCDC Khon Kaen - General Collection
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