Book

Brand. balance. / brand documentary magazine: LEGO

Also Known As: Brand documentary magazine / B magazine / LEGO / Magazine B

by  Suyong Joh / Taehyuk Choi

Description

A global toy manufacturer, lego first started from a small Carpenter’s workshop in 1932. Its signature bricks offer unlimited building possibilities and let a wealth of creative ideas emerge through play for anyone. Behind the worldwide popularity of lego, there lies a set of meticulous calculation based on thorough knowledge in engineering

Subject

History / Management / Design / LEGO toys / Branding (Marketing)

Details

Published Seoul : Joh & Company, 2013
Language English
Material 160 p.
ISBN 9788998415143
Location
TCDC Bangkok - Recommended collection - Magazine B
TCDC Chiang Mai - Serials Collection
TCDC Khon Kaen - General Collection

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