Book

Streampunks: YouTube and the rebels remaking media

Also Known As: Stream punks / YouTube and the rebels remaking media

by  Robert Kyncl / Maany Peyvan

Description

"An entertainment and tech insider--YouTube's chief business officer--delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. In the past ten years, the internet video platform YouTube has changed media and entertainment as profoundly as the invention of film, radio, and television did, more than six decades earlier. Streampunks is a firsthand account of this upstart company, examining how it evolved and where it will take us next. Sharing behind-the-scenes stories of YouTube's most influential stars--Streampunks like Tyler Oakley, Lilly Singh, and Casey Neistat--and the dealmakers brokering the future of entertainment like Scooter Braun and Shane Smith, Robert Kyncl uses his experiences at three of the most innovative media companies, HBO, Netflix, and YouTube, to tell the story of streaming video and this modern pop culture juggernaut. Collaborating with Google speechwriter Maany Peyvan, Kyncl explains how the new rules of entertainment are being written and how and why the media landscape is radically changing, while giving aspiring Streampunks some necessary advice to launch their own new media careers. Kyncl persuasively argues that, despite concerns about technology impoverishing artists or undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse, and immersive content. Enlightening, surprising, and thoroughly entertaining, Streampunks is a revelatory ride through the new media rebellion that is reshaping our world"--

"In Streampunks: YouTube and The Revolutionaries Remaking Media, industry veteran Robert Kyncl explains how YouTube has changed the entertainment more in the past ten years than in the previous sixty. With a boots-on-the-ground account of the upstart company who brought video to your computer screen and phone streaming video, Kyncl, now YouTube's Chief Business Officer, in collaboration with Google speechwriter Maany Peyvan, reveals the people, principles, and practices reshaping the way media gets created and consumed. With behind the scenes stories of the most influential stars on camera and the dealmakers brokering the future of entertainment, l Kyncl discusses his career at three of the most innovative media companies: HBO, Netflix and YouTube. He describes the new rules of entertainment and how and why the media landscape is being so radically transformed. STREAMPUNKS persuasively makes the point that, despite concerns about an era of "Peak TV" overwhelming audiences or technology impoverishing artists and undermining artistic quality, the new media revolution is actually fueling a creative boom and leading to more compelling, diverse and immersive content. Meet the future of entertainment in Streampunks"--Provided by publisher

Table Of Contents

  • Rise of the streampunks: your orientation to a new class of creators
  • Superwoman comes to the supermarket: why shelf space is the key to understanding how the media industry works today
  • Nerding out: the Green brothers and the importance of online community building
  • True blue hair: Tyler Oakley, authenticity, and the changing nature of celebrity
  • No passport necessary: Lilly Singh, Mr. Bean, K-pop, and the global media melting pot
  • Show me something I haven't seen before: satire, representation, and bias in online video
  • Stick to your quilting: the deep appeal of narrow niches
  • The struggle is real: why today's stars have to give 110 percent in a 24/7 world
  • Revenue streams: funding creativity in the digital age
  • "This just uploaded ... ": Vice, Storyful, and the new business of the news business
  • Pardon [strike through] Welcome the interruption: Casey Neistat is making ads great again
  • Streampunk rock!: the fall and rise of the music industry
  • What to watch next: just when you had millennials figured out, here comes Gen Z
  • Conclusion: A window to the world

Subject

Technological innovations / Social aspects / Mass media / Internet entertainment / Webcasting / Streaming technology (Telecommunications) / Digital media / Internet videos

Details

Published New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2017]
Language English
Material xii, 255 p. ;
ISBN 0062657739 / 9780062657732
Location
In Process - TCDC Bangkok Back Office
In Process - TCDC Bangkok Back Office

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