The new business road test: what entrepreneurs and investors should do before launching a lean start-up

by  John W Mullins

Table Of Contents

  • My opportunity : why will or won't this work?
  • Will the fish bite?
  • Is this a good market?
  • Is this a good industry?
  • Competitive and economic sustainability : it takes two to tango
  • What drives your entrepreneurial dream?
  • Can you and your team execute?
  • Your connections matter: which matter most?
  • Putting the seven domains to work to develop your opportunity
  • What to do before you launch your lean start-up
  • How to learn what you dona???t know you don't know
  • Who needs investors?
  • Market analysis worksheet
  • Industry analysis checklist
  • Do-it-yourself marketing research for your new business road test
  • Evidence-based forecasting
  • Getting help with your road test


Planning / New business enterprises / Marketing research


Published Harlow, England : Pearson, 2018,
Language English
Material xx, 337 p.
ISBN 9781292208398
In Process - TCDC Bangkok Back Office
In Process - TCDC Bangkok Back Office

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