Book

Design roadmapping

by  Lianne Simonse

Description

Timing is of strategic importance in catching opportunities and leveraging technological interventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different ?roads? lead to the creation of different products and services. The pacing and synchronizing of ?technology forecast?, ?market encounter? and ?product evolution? plans are major challenges. A roadmap structures and supports these cross-communication dialogues. The key insights for innovation managers in industrial firms are that, in striving for compeƯtitive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the orgaƯnization, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities Timing is of strategic importance in catching opportunities and leveraging technological interventions. Timing is also crucial when new products are ready to launch. Being among the first can make a large difference in sales and market share. In between the initiation and the launch, different ?roads? lead to the creation of different products and services. The pacing and synchronizing of ?technology forecast?, ?market encounter? and ?product evolution? plans are major challenges. A roadmap structures and supports these cross-communication dialogues. The key insights for innovation managers in industrial firms are that, in striving for compeƯtitive timing or industry synergy, roadmapping provides a means to achieve these objectives and, in applying roadmapping in the orgaƯnization, dialogue and pacing are critically important. The design roadmap is defined as a canvas that reflects expected core design elements to be acquired throughout various types of design activities

Subject

Technological innovations / Industrial design / Critical thinking / Strategic planning / Innovation management / Product design

Details

Published Amsterdam : BIS, 2017
Language English
Material 244 p.
ISBN 9063694598 / 9789063694593
Location
In Process - TCDC Bangkok Back Office

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