Woo, wow, and win: service design, strategy, and the art of customer delight

by  Thomas A Stewart / Patricia O'Connell


Two best-selling authors and business experts use real-world examples to demonstrate the importance of Service Design in keeping modern customers, who have many choices and high expectations, happy and coming back

Table Of Contents

  • Setting out
  • The principles of service design
  • Service design in action


Customer services / Customer relations / Service industries


Published New York, NY. : Harper Business, 2016
Language English
Material 315 p. ;
ISBN 0062415697 / 9780062415691
TCDC Bangkok - General Collection
In Process - TCDC Commons W District Back Office

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