Book

How to write a marketing plan

by  John Westwood

Table Of Contents

  • Situation analysis : the marketing audit
  • Objectives
  • Strategies and action plans
  • The distribution plan
  • The advertising and promotions plan
  • Costs and budgets
  • Writing the plan
  • Presenting the plan, follow-up and revision
  • Mini-plans and quick plans

Subject

Management / Marketing

Details

Part of Series Creating success
Published London : Kogan Page, 2016,
Language English
Material ix, 175 p. ;
ISBN 0749475714 / 9780749475710
Location
TCDC Bangkok - General Collection
In Process - TCDC Commons W District Back Office

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