Brand admiration: building a business people love

by  C. Whan Park / Deborah J MacInnis / A. B Eisingerich / more


Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions

Table Of Contents

  • The big picture
  • Building admired brands
  • Strengthening and leveraging admired brands
  • Assessing the value of admired brands to firms and customers


Branding (Marketing) / Strategic planning / Decision making


Published Hoboken, NJ. : John Wiley & Sons, 2016
Language English
Material xvii, 270 p. ;
ISBN 1119308062 / 9781119308065
AIS D.C. - General Collection
TCDC Commons W District - Closed Stack

Related To This Item

สื่ออื่นๆ ที่เกี่ยวข้อง

You May Also Like

แนะนำสื่ออื่นๆ ที่น่าสนใจ

Your Recent Views

สื่ออื่นๆ ที่คุณเพิ่งดู