Book

Brand admiration: building a business people love

by  C. Whan Park / Deborah J MacInnis / A. B Eisingerich / more

Description

Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions

Table Of Contents

  • The big picture
  • Building admired brands
  • Strengthening and leveraging admired brands
  • Assessing the value of admired brands to firms and customers

Subject

Branding (Marketing) / Strategic planning / Decision making

Details

Published Hoboken, NJ. : John Wiley & Sons, 2016
Language English
Material xvii, 270 p. ;
ISBN 1119308062 / 9781119308065
Location
TCDC Bangkok - New Arrival (Books)
TCDC Commons W District – General Collection

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