Book

Brand. balance. / brand documentary magazine: Rimowa

Also Known As: Brand documentary magazine / B magazine / Rimowa

by  Suyong Joh / Taehyuk Choi

Description

Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century

Subject

Design / Design History / Management / History / Luggage / Luggage industry / Branding (Marketing)

Details

Published Seoul : Joh & Company, 2014
Language English
Material 107 p.
ISBN 9788998415631
Location
TCDC Bangkok - General Collection
TCDC Commons Samyan - General Collection

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